News

"Brand Check" in strong demand

Berner introduced new services and products at the Südback 2011 fair – with  major success.

Brand consulting for bakeries and confectioners: This new service made available by Berner debuted at the Südback 2011 fair. The demand was immense: bakery enterprises of various size consulted the experts for professional advice on corporate design and advertising communication. "The 'brand check' is visible proof of the expansion of our services portfolio", said managing director, Gerd Meurer. "A convincing market presentation is a decisive competitive factor. It requires a clear analysis, industry expertise and design competency – services that Berner stand for." 

TreSecondi was convincing

The hot tip amongst fair visitors was the innovative pasta concept, TreSecondi by Berner. The energy- and time-saving pasta maker offers especially to bakeries situated at highly frequented locations an attractive additional food business.

New high-profile clients

The new business generated at the trade fair exceeded all expectations. Several new major clients will count on Berner's efficiency in future from now on. "We were able to acquire some real high-profilers", explained the head of sales, Steven Koel. "The fair could not have been any better for us. We are now looking forward to the Internorga 2012."